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Some agents find bang with single-property sites

Part 2: Real estate technology buzz

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Editor's note: In an increasingly competitive marketplace, brokers and agents are trying new things to gain an edge. In this four-part series, Inman News offers a look at new tools available for Realtors, including online communication plug-ins, online video and single-property Web site marketing. (Read Part 1, Part 3 and Part 4.) If you've been to any real estate tradeshows in the last year or two, you've no doubt noticed a slew of vendors offering to sell single-property Web sites to Realtors. Single-property Web sites typically use the exact address of the listing as the URL and feature photos, property details, maps, virtual tours, neighborhood information and links back to the agent's main site. Realtors, brokers and vendors contacted by Inman News had varied responses to whether single-property Web sites work as a viable online marketing strategy. Some said that having single sites does nothing for search-engine placement, while others said that's not the point of using such...