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Companies, agents break into real estate video

Part 3: Real estate technology buzz

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Editor's note: In an increasingly competitive marketplace, brokers and agents are trying new things to gain an edge. In this four-part series, Inman News offers a look at new tools available for Realtors, including online communication plug-ins, online video and single-property Web site marketing. (Read Part 1, Part 2 and Part 4.) Make them yourself or find somebody to shoot, edit and host 'em -- but don't miss out, believers say: video is an easy way to set yourself apart from the competition in real estate. You don't have to hire a professional or go to film school to make use of video. The ability to shoot video in digital format and edit it on a computer has turned the process into child's play -- literally. But there's more to it than walking through a listing capturing some footage and posting it on YouTube (no-no's in this video: "blown out" sunlit windows and rooms cloaked in darkness; occupants and their possessions at every turn, and a heavy-breathing cameraman who give...