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What video production companies have to offer

Part 4: Real estate technology buzz

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Editor's note: In an increasingly competitive marketplace, brokers and agents are trying new things to gain an edge. In this four-part series, Inman News offers a look at new tools available for Realtors, including online communication plug-ins, online video and single-property Web site marketing. (Read Part 1, Part 2 and Part 3.) For those who aren't inclined to shoot their own real estate video footage, independent video production houses like TurnHere (see Part 3) have sprung up in cities around the country -- some that specialize in real estate. Henrik Joreteg, the 24-year-old founder of Loma Linda, Calif.-based HouseFLIX, is just one example. HouseFLIX, which turned into a full-time job for Joreteg after he finished business school, offers to shoot, edit and host videos for $99. "When we first started, we were selling videos for $250 each," Joreteg said. "We realized most agents are not willing to invest that in a listing. We figured out some efficiencies from doing a stand...