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Top real estate sites feed off each other

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Editor's note: With some three-quarters of real estate consumers going online to look for property listings, neighborhood information, home buying and selling advice, and tips on how to choose a Realtor, it's become crucial for real estate businesses to gain a sense of where people are going, what they are looking for, and what kinds of information they are contributing to online forums and review sites. In this three-part series, Inman News looks at various aspects of tracking online real estate trends. (Read Part 2.) Content may still be king, but long gone is the day when that's all that was needed to ascend into the ranks of top real estate Web sites. Like a team of mountain climbers scaling dizzying heights, the fastest-rising real estate Web sites -- and most of the established giants -- depend on their partnerships with others. While establishment sites like and upstarts like Zillow may battle for eyeballs, what's interesting is how often these sites and others send ...