BrokerageIndustry News

Discount brokerages band together

Part 3: Commission conundrum: A closer look

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Editor's note: Real estate commissions once again are at the center of debate after a recent "60 Minutes" segment on online discounters and a federal report on industry competition. In this three-part series, Inman News looks at recent research on commissions, the mystery around what agents and brokers can and cannot legally discuss, and how the new discount entrants are collaborating to add pressure to price. (Read Part 1, "Critics come down on commissions" and Part 2, "'Mum' sometimes the word with commissions.") Although some consumers who saw the recent "60 Minutes" segment on Redfin might not know it, large discount brokers like Assist-2-Sell and ZipRealty are an established force in the industry. If big discount brokers are grabbing the headlines, that doesn't mean they have a lock on the discount commission market. In Wisconsin, independent discount brokers have devised a way to band together and share marketing costs, raising their visibility to consumers without giving up thei...