Internet Brands builds family of real estate sites

Part 2: Online real estate conglomerates bulk up

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Editor’s note: Marketing experts expect a continuing migration of real estate advertising dollars online, so it’s no surprise that a growing list of companies are seeking to capitalize on the online marketing trend. Some companies are focused around a single Web site, while others are approaching the industry from many fronts and with many sites to draw both real estate professionals and consumers. In this three-part special report, Inman News analyzes three large companies that each have multiple real estate holdings and Web sites.