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Perfect real estate blog a mix of local news, fun

Part 1 of 2: Fresh content's the only way to blog

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

(This is Part 1 of a two-part series. Read Part 2, "Be the go-to blog for your real estate niche.") Blogging is about providing fresh content with a personal twist. If you're sitting in front of your computer wondering what to write, the answer may be easier than you think. Today many agents are struggling to find clients. Open house attendance is down across the country. Referrals drop when the market slows. Cold calling is harder than ever. Web leads take six to 18 months to convert. The one bright spot in all of this is blogging. Today's consumers love interacting online. They love hearing about little-known-facts, current happenings, as well as what's hot and what's not. With print newspaper circulation declining, some people say that blogs are the digital answer to the local newspaper. In fact, blogging is rapidly becoming the leading way for individual agents to establish their credibility as real estate experts as well as to attract new business. The challenge every blogger face...