Industry News

Zillow approaches uncharted territory

Perspective: New funding raises old questions

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Zillow, armed with another $30 million in financing this week, once again has many in the real estate industry wondering where this company is going. Zillow has said time and again that it has no desire to get into real estate transactions, instead favoring a media model that relies on advertising from real estate brokers and agents and also other home-related industries such as home improvement, telecommunications and insurance, as examples. The venture-backed company is slowly building what many others have tried at and failed -- a portal of aggregated real estate information for those looking to buy or sell real estate and also those who just want to learn more about the process, the market and the value of their own homes. So far, Zillow's approach has been wildly different than any predecessor, to the point where company executives say they feel they are pioneering a whole new category. In five years, Zillow could look like the gates to everything real estate online. Every house ...