BrokerageIndustry News

VFlyer lets agents track return on marketing dollar

Part 2 of 2: Technology for a better business

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

(This is Part 2 of a two-part series. Read Part 1, "Opportunity knocks online for Realtors.") Tired of having to go to a separate vendor for your fliers, your Web site marketing and creating unique Web addresses for your listings? If so, VFlyer.com has a solution to make your business soar. One of the most difficult aspects of Web 1.0 was how complex it was to integrate the various Web solutions an agent or broker needed. For example, you might have your Web site with one provider, your blog residing at a different provider, and your e-mail newsletter at a third provider. Web 2.0 solutions are now integrating these separate functions into a single platform that allows users to easily obtain all of these services in one place. Last week's article examined how the Point2 Technology platform integrates Web site technology with syndication to multiple Web sites. They also offer a "National Listing Service," a blog, syndication to other agents, and a new technology platform for using Faceb...