Lead generation is dead

The Davison Files

The following fake press release appeared on my desk this morning:

(Tampa, Fla. — Oct. 2, 2007) The National Association of Tired Ideas today issued a brief statement noting the death of online real estate lead generation. Lead Generation, which emerged on the scene scarcely 10 years ago, met its demise on Saturday, Sept. 29 at 2:30 a.m. on a template Web site belonging to Don “The Deal Maker” Davies, an agent who “goes the extra mile for his clients,” but rarely checks his e-mail.