Industry News

Agent blog portal launches

Homescopes indexes real estate commentary in Northern California

There is power in numbers. A group of Coldwell Banker real estate agents in Northern California is applying that notion to blogging with the launch of a Web site that pulls each agent's blog postings into a searchable hub for consumers to find information. Homescopes.com, which launched this week, aims to provide daily commentary on cities in the San Francisco Bay Area and Sonoma County written by a group of local Coldwell Banker real estate agents. Each participating agent has a standalone blog where they publish comments on their communities and other real estate-related topics. The posts are then pulled into Homescopes.com where they are indexed and displayed. Consumers searching for real estate information can click on the post titles at Homescopes and be taken directly to the agent's blog site. Blogging has become a sought-after business marketing tool for real estate practitioners, with some agent bloggers reporting that they have been able to connect with new clie...