Industry News

Brokers going all in with listings on the Web

Homescape partners with Real Living; similar deals multiply

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Homescape, the online real estate venture operated by a group of five newspaper publishers, has inked a new partnership with a real estate brokerage company to add more for-sale property listings to its online portal. The company today announced an agreement with Real Living, which covers 20 states with nearly 4,000 sales associates, that will add an additional 13,000 listings to the Homescape Web site. More partnerships between online property search sites and real estate brokerage companies are springing up, a sign that brokers are hungry for more Internet exposure for their for-sale properties as housing markets continue to experience slow sales and softening prices. Real estate valuation and marketing site this week announced a similar partnership with RE/MAX Allegiance in which the brokerage company will send bulk feeds of its property listings to Zillow. It was the second bulk listings partnership for Zillow since October. Homescape last month announced t...