BrokerageIndustry News

How to thrive in 2008

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

(This is Part 2 of a two-part series. Read Part 1, "What's working in today's market?") "Transforming the Market in 2008," a book written and published in just one week at the National Association of Realtors conference in November, reveals what agents are doing today to get their listings sold. Last week's column examined the major challenges that agents are facing in today's market as well as buyer acquisition strategies. In a buyer's market, listings are difficult to sell. Here's what the agents who contributed to "Transforming the Market in 2008" report is working in today. 1. Make your listings stand out: Staging is critical. One agent suggested walking through each room with the sellers and dividing what must be done into one of three categories: "necessary changes," "you really ought to," and "desirable changes." Sellers are often overwhelmed at how much they may have to do to make their houses saleable. This strategy allows the sellers to identify what is absolutel...