Get rich in a niche

Part 1: How to gain market share in '08

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(This is Part 1 of a three-part series. Read Part 2, “Marketing to younger, first-time buyers can pay off,” and Part 3, “Consumer secrets Realtors can’t afford to ignore.”)

There are currently 1.3 million Realtors and approximately another 1.3 million people who aren’t Realtors but hold real estate licenses, according to the National Association of Realtors. Competition, especially in a declining market, is tough.