RealtyTrac has debuted a new contact and lead management system for real estate brokers and agents using the company’s online service to connect with consumers.

The technology, designed in partnership with SharperAgent, aims to help agents manage their client communication and marketing efforts so they can convert leads into closed transactions.

As many brokers and agents face tough market conditions, the need to not let consumer inquiries go unattended is significant.

The lead management system includes a library of more than 2,000 marketing pieces, such as newsletters, greeting cards, fliers, postcards, guides and brochures; automated electronic marketing campaigns designed to frequently connect with current consumers and future prospects; custom functionality that automatically places leads into campaigns based on specified criteria; and the ability to market via online and offline methods.

The RealtyTrac Lead Management System is integrated into the Agent Dashboard for those agents already using the company’s marketing and lead systems.

RealtyTrac tracks foreclosure properties and information and offers marketing tools and services to real estate practitioners working in the space. The company publishes a national database of pre-foreclosure, foreclosure, for-sale-by-owner, resale and new construction properties.

SharperAgent provides marketing services and coaching to real estate and mortgage practitioners.

***

Send tips or a Letter to the Editor to jessica@inman.com, or call (510) 658-9252, ext. 133.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Will you attend ICLV virtually or in-person? The agenda is packed with stellar speakers and sessions.Learn More×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription