Industry News

Video lessons in real estate

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I have been writing this column for about two years now (don't worry, I'm still a Rookie, and every time I learn my lesson from one beginner mistake I end up making a new one) and I think last week's video topic may have brought me the most mail that I have ever gotten. (See, "What to do this year? Video video") I am still talking to my client about this (because, er, I don't have a signed listing contract yet, so I am still in that stage of negotiations my boss calls "doing my little dance") but I do have a number of new thoughts: 1) There are lots of people who want to help me do this. A shout out to AgentCasts, Wellcome Mat and TurnHere, among others. I had no idea that there were so many filmmakers in the world. 2) Since I wrote my last column, I have watched, I don't know, maybe 40 or 50 real estate videos. The ones that are the best? Well, they represent the properties best. What does that mean? It means that their story and the marketing story of the property dove...