BrokerageIndustry News

Agents: Stop dripping and start predicting

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Are you ready to jump-start your business? Upgrading your technology is one of the fastest ways to do it. If you need some help, here are some important innovations to consider. 1. Stop dripping and start predicting Instead of using drip e-mail, a process in which e-mails are automatically sent to contacts or prospects on a scheduled basis, a better approach would be to use predictive marketing. In addition to syndicating listings to more than 30 different sites at no charge as well as creating a neighborhood application on Facebook, Point2Agent now offers a predictive marketing tool with its premium sites. When buyers sign up to be notified of new listings, the system monitors their browsing patterns and then places homes that fit their preference at the top of what the buyer sees. For example, if a buyer always looks at the kitchen first, the system displays the houses with the best kitchens first. This system is much more effective than drip e-mail because it automatica...