BrokerageIndustry News

Single-property Web sites catch sellers’ attention

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

If you're not using what is known as a "single-property Web site," you're missing one of the best tools to increase your Web traffic and convert more listing leads into signed business. Single-property Web sites such as those offered through and are powerful lead conversion tools. When you offer sellers a customized Web site that uses the property address as the URL (, most will sign the listing agreement on the spot. Initially, these sites were priced at about $100, but today they are about one-third that amount. When you post the URL on your sign, visitors can enter it into their cell phone and see the interior of the property without disturbing you or the sellers. These sites also have the following advantages: 1. A powerful lead conversion tool Single-property sites help you convert more listing appointments into signed business. After the property closes, keep the URL active and allow the new buyers to post the...