Seattle-based Windermere Real Estate has entered into an advertising deal with online real estate search and marketing company Trulia announced to boost the search placement of the company’s property listings at the Trulia.com site.

Windermere listings will appear as "Featured Listings" in the top three search results when consumers search for homes that have matching criteria, the companies announced this week.

Realtor.com, another popular real estate search site, also offers paid advertising opportunities to give some properties a higher ranking and enhanced appearance compared to other listings.

The deal between Trulia and Windermere highlights a growth trend in online real estate advertising and the increased sharing of property listings data feeds directly from real estate brokerage companies to online real estate sites. Earlier this month, real estate brokerage and franchise giant Realogy announced deals to expand its data feeds to multiple sites, including Cyberhomes.com, Homescape.com and Zillow.com.

"Windermere agents will be able to attach custom contact information to their listings, giving Trulia users one-click access to agents who represent the properties that interest them most," the announcement states.

Windermere has also purchased banner advertising at Trulia.com associated with property listings information in the states of Washington and Oregon and also for the Salt Lake City; Sun Valley, Idaho; and Palm Springs, Calif., areas.

"Our mission is to give Windermere agents the ability to cast the widest net possible when it comes to exposing their clients’ listings to a national audience of serious home buyers," said Mike Fanning, executive vice president of Windermere Services, in a statement.

Trulia reported that it has about 3.5 million unique visitors per month and about 2 million real estate listings.


***


Send tips or a Letter to the Editor to glenn@inman.com, or call (510) 658-9252, ext. 137.


Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Hear from Realogy, Pacaso, SERHANT., Spotify, Redfin, Douglas Elliman, and 100+ more leaders at ICNY.Register now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription