Industry NewsTechnology

Break down MLS walls and consumers still value Realtors

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Consumers appreciate public property-search Web sites set up by multiple listing services, though such sites remain a divisive issue for industry professionals, according to a report released today by WAV Group, a real estate consulting company. The "MLS Consumer Website Effectiveness Study" highlighted, a popular real estate search site created by the Houston Association of Realtors, and gathered consumer and Realtor input about public MLS sites. Citing a 2007 MLS Technology Survey conducted by the National Association of Realtors trade group's Center for Real Estate Technology, the WAV Group study noted that there has been a shift of Realtor sentiment in favor of public MLS Web sites. While 34 percent of Realtors in the center's 2006 survey said they supported MLS public Web sites, that share grew to 52 percent in the 2007 survey. Realtors opposed to public MLS sites have complained that MLS Web sites compete with Realtor Web sites, diminish the valu...