Seattle-based Zillow.com scored its first partnership with a multiple listing service to feed for-sale property information to the national real estate site.

MLS Property Information Network, a privately owned MLS serving the New England area, will begin feeding listings to Zillow on a daily basis, the companies announced today.

MLS PIN has about 30,000 participants, and the organization manages a database of approximately 60,000 homes for sale.

Zillow began taking feeds of listings in November, and since then has announced partnerships for listings from such industry heavyweights as Realogy, which feeds some 700,000 listings to Zillow; Homes & Land, which publishes several print magazines and operates the HomesAndLand.com Web site; and Prudential California/Nevada/Texas Realty and real estate publisher Network Communications Inc.

Each listing from MLS PIN will include a description of the property with multiple photos and contact information for the listing agent, including links back to the listing brokerage’s Web site where consumers can find more information and connect with a sales associate.

In addition to providing their customers with free marketing exposure to their current listings, MLS PIN is participating in Zillow’s Virtual Sold Sign program, which stores attribution for previous listing agents or brokers on a home’s lasting history at its details page on Zillow.

Zillow says that approximately 4 million people visit its site each month.


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