Real estate brokers can now use vFlyer to push listings out to sites like Google Base, Yahoo Classifieds, Trulia, Zillow and Oodle, while leaving it up to individual agents to decide whether they want to create their own subaccounts under their broker’s umbrella.

San Francisco-based vFlyer today announced the release of vFlyer Agency Edition, which supports multiple accounts and users, providing more flexibility to delegate work and choose levels of service and pricing.

Brokers can create multiple accounts, invite team members to create their own accounts, or delegate management of their listings to team members or even clients, the company said in a press release.

Fees for multiple accounts can be aggregated, or agents or clients can be billed for them directly. In addition, vFlyer Agency Edition gives administrators more flexibility and a wider range of selection of subscription plans, the company said.

Agents might want to create their own accounts to take advantage of vFlyer’s ability to take data from their listings and create electronic classified ads with graphical elements like photos for posting to sites like craigslist or mailing to clients as PDF files.

But because not all agents will want that capability, vFlyer Agency Edition allows brokers and their agents to decide who will have access and who will pay for it.

The new capabilities should benefit both brokers and agents, said vFlyer Chief Executive Officer Aaron Sperling, because brokers don’t have to pay for services they don’t need and agents can access vFlyer at a discount through subaccounts already populated with their listings.

Forest City Enterprises — a large, publicly traded commercial and residential real estate company — is already using vFlyer Agency Edition, the company said.

Sperling said vFlyer Agency Edition’s new capabilities will also be useful for marketing companies that want to create subaccounts for billing clients, and newspapers that offer to push classified ads out to other Web sites on behalf of advertisers, Sperling said. Several regional newspapers are already reselling vFlyer’s services, the company said.


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