Industry News

Q&A with ‘Super Mike’ Minervini

Agent says not to lose sight of past clients

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Inman News tracked down Mike "Super Mike" Minervini, a broker-associate for RE/MAX Champions in Matawan, N.J., for this Q&A. E-mail us if you or someone you know would be a good candidate to feature in this recurring Q&A segment. Q: How many years have you worked in the real estate business, and how long ago did you begin marketing yourself as Super Mike? A: I have been in real estate since 1998. I began marketing myself as "Super Mike" since the beginning of 2007. Q: I read that a child's drawing served as inspiration for "Super Mike." How have your clients responded to your "super" branding? What sorts of feedback do you get? A: My clients, along with real estate agents, usually begin by laughing. This is the point. My goal is to make them laugh, but also to remember the brand. They all think it is unique. Q: What superpowers do you believe you bring to your clients? What superpower do you sometimes wish you possessed to ass...