The drive to freshness is on in the real estate industry. And it doesn’t involve a bake sale.

Real estate search site Realtor.com is combating the slow housing market with fresher property information.

About one-third of the 4.4 million property listings at the popular search site, which is operated by Move Inc. through a contract with the National Association of Realtors, are updated every 15 minutes, the company announced on Monday.

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