Realtor.com: Freshness counts

The drive to freshness is on in the real estate industry. And it doesn't involve a bake sale. Real estate search site Realtor.com is combating the slow housing market with fresher property information. About one-third of the 4.4 million property listings at the popular search site, which is operated by Move Inc. through a contract with the National Association of Realtors, are updated every 15 minutes, the company announced on Monday. "In an ever-changing market, people searching stale listings can easily lose their dream homes to competing buyers" said Rei Mesa, president and COO of Prudential Florida WCI Realty, in the Move Inc. announcement. "Having the freshest listings available gives them a competitive edge," Mesa stated, by helping them to keep up with price changes trends. While there are several real estate Web sites that offer up for-sale property information supplied by industry professionals and multiple listing services, Realtor.com has enjoy...