Industry NewsTechnology

New agent review site launches

RealtyBaron creator launches AgentRank.com

The creator of RealtyBaron, a site that offers agent ratings and reviews and allows agents to bid for business by negotiating commission rates and rebates online, has launched a new Web site built around its agent rankings formula. AgentRank.com bases its rankings on agents' experience, recent home-sale transactions and endorsements from past clients, among other variables. Consumers searching at the site can choose to search by location and can also specify whether to search agents by sales volume or number of endorsements. Marc Dugger, who launched RealtyBaron.com in 2004, said there has been a demand by agent participants in the RealtyBaron bidding system to connect directly with consumers rather than solely through the bidding platform. In the RealtyBaron auction-style platform, agents pay the company only when leads from the site end up as closed sales transactions. Agents wanted "unfettered access to customers," he said. "This is what AgentRank essentia...