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Cyberhomes gets new look, capabilities

After making 'emotional contact,' Fidelity site is all business

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Cyberhomes, the property listings, valuation and information site operated by Fidelity National Real Estate Solutions, relaunched over the weekend with a new look and capabilities. As with many redesigns, the goal was to make it easier for users to take full advantage of the site's capabilities -- and also put a greater emphasis on Cyberhomes' growing listings and editorial content. When visitors come to the site for the first time, they now see one of about a dozen themed backgrounds designed to make "emotional contact," said Cyberhomes General Manager Marty Frame. When Frame demonstrated the revamped site last week for Inman News, the home page sported a Southwestern theme: a green cactus jutting out from a tan background consisting of an adobe wall and weather-beaten wooden doors and trim. Although some considerable effort seems to have been expended on these backgrounds, visitors will only see them once. The home page is adaptive, offering up charts and d...