Industry News

Inside the mind of Properazzi CEO

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Yannick Laclau is CEO and founder of Properazzi, an international property Web site that aims to connect real estate agents and developers with new buyers. Properazzi is now open to agents from the U.S., Dubai, South Africa and Mexico, as well as across Europe and India. The company plans to continue expanding into new locations this year. Laclau is passionate about opening up the world of real estate through online technologies. He will speak at Real Estate Connect in San Francisco, July 23-25, 2008. Laclau answered a set of questions posed by Inman News: What do you see happening in the real estate market in 2008? International transactions will continue to grow. New opportunities will arise in niche markets. And the migration of advertising from print to online will accelerate. What advice do you have to help real estate agents and brokers get through this market? Think carefully about the effectiveness and distribution of your marketing spend. Get creative -- lo...