Industry NewsTechnology

Point2, Local Matters team up on Facebook app

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Point2 Technologies Inc., which offers online tools for real estate professionals, and media technology company Local Matters Inc. on Wednesday announced an agreement in operating Point2's Facebook Neighborhoods application. The application for Facebook, a social networking site with about 70 million active users, draws from Point2's database of international neighborhoods. About 800,000 Facebook users have installed the application, to date. The application allows Facebook users to view who lives in their area and post or view information about local events or issues of interest. Real estate brokers and agents who use Point2 Agent Web site and property listing syndication tools can post property listings information for free on Facebook or choose to purchase enhanced property ads at the site. Facebook is the sixth most-trafficked Web site on the planet, according to metrics company comScore, and over 20,000 applications have been built for the Facebook platform. Point2's...