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Trulia co-founder snubs marketing waste

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Sami Inkinen co-founded real estate search company Trulia with Pete Flint in 2004 while they were studying for their MBAs at Stanford University. Inkinen and Flint say they worked closely with real estate agents and brokers to understand their needs as well as leading computer scientists to build the service. Inkinen now serves as COO of Trulia. He will speak at Real Estate Connect in San Francisco, July 23-25, 2008. He answered a set of questions posed by Inman News: What do you see happening in the real estate market in 2008? It will remain "tough" by traditional economical standards, which means that the best-performing companies and agents will capture much market share from those who aren't prepared for these times. In other words, a great opportunity for growth! What advice do you have to help real estate agents and brokers get through this market? Stop and think: Reduce "waste" in your marketing/investments/personal time use and focus on things th...