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Real Estate Connect Speaker Profile

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Frank Borges LLosa is owner of, a new multiple listing service site that operates "wiki" style in which users contribute information (see Inman News article). LLosa said he uses his blog as his main source of business. LLosa will speak at Real Estate Connect in San Francisco, July 23-25, 2008. He answered a set of questions posed by Inman News: What do you see happening in the real estate market in 2008? More bogus marketing tricks to try to sell homes -- including unapproved short sales and auctions with high reserves. These tricks will confuse buyers even more. Agents will have to understand all of these tricks and convey them to buyers in a way that doesn't make the agent look lazy for not trying. Blogging is a perfect platform for this, in part so you don't have to repeat yourself 12 times. What advice do you have to help real estate agents and brokers get through this market? People are still buying and selling. There may be 20 percent less v...