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Trulia launches self-serve ad platform

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Real estate search and marketing company Trulia today launched a self-service ad platform that allows real estate agents and other individuals to build ads targeted to a neighborhood, ZIP code or city area. The Trulia Pro ad platform offers geographically focused ads for a flat fee that ranges from $29-$39 per month, and ads are rotated as consumers search for properties at the Trulia.com site. Users can choose to display their customized ads -- which can be used to highlight a particular property or individual profile, as examples -- in up to 20 geographic areas at the site. By design, the system will proportionately increase the frequency of an ad's appearance in the rotation if fewer than 20 areas are selected, Trulia reported. Self-service ad platforms have taken off at real estate-related sites as companies seek to replicate the popularity of Google's self-service AdWords platform. Real estate search, marketing and valuation site Zillow.com earlier launched a self-servic...