Industry News

Consider the Internet an ally

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Last week I took a mandatory continuing education class. The instructor said something that I used to hear all the time. He was gloating over the fact that even though Minnesota consumers now have access to information about homes that were sold in the last two years, they do not have all of the information about the homes that Realtors have. Our multiple listing service now provides listings of sold homes, and consumers can search for them on our Web sites using the same search that they use to find homes for sale. They can now see how much the home down the street sold for. The instructor, who is also an agent, sees the Internet as a threat to our industry. He sees himself as the source of information for his clients and believes that if they can get it on the Internet they don't need him. He is right: Consumers no longer need to go to him just so they can find out what a home looks like, what the price is, or other important details. He is missing out if he thinks his ...