AgentIndustry News

Gen Y buyers are knocking

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Real estate and Gen Y USA Today reports that real estate professionals are using YouTube and Facebook in an effort to drum up business among Generation Y buyers. "This younger generation is so technology-savvy," Jacky Teplitzky of Prudential Douglas Elliman tells USA Today. And "they are changing the way real estate is being marketed and how brokers must use technology to successfully get to this group." The article cites a March report by the National Association of Home Builders that encourages builders to rethink marketing strategies to reach Gen Y buyers. RateItAll -- ratings for all things RateItAll, a site that allows users to submit ratings and reviews on any topic, has closed an $800,000 round of funding, reports. The site includes ratings and reviews of real estate companies, such as Century 21 and GMAC Real Estate, among a long list, and also includes topics such as "Recreational Drugs," "Comedy Movies,&q...