San Diego Realtors group explains changes in technology, security
San Diego Association of Realtors President Lori Staehling, in a San Diego MLS Update this week, discussed the launch of a new system for Sandicor Multiple Listing Service, which is owned by five Realtor associations serving San Diego County.

The Tempo 5 system, which replaces Tempo 3, "was created to meet the new technology demands of users and consumers," Staehling stated. At the same time, Sandicor launched SafeMLS, also known as the "key fob." Kris Berg, in a June 11 column published at Inman News, discussed her frustration with the Tempo 5 MLS system and security changes — the column drew dozens of comments.

"Although this upgrade presented some challenges, Sandicor is confident that Tempo 5 will provide yet again a valuable resource and data security to real estate professionals and consumers," Staehling wrote. "We realize there are growing pains to any new system or conversion, especially one of this magnitude. We are diligently working together with Sandicor and the other Associations to make TEMPO 5 work well." Training for MLS participants and feedback from MLS participants are among the keys in making the new technology a success, she also stated.

Single Property Sites offers click-to-call technology
Single Property Sites, a company that allows agents to create Web sites dedicated to specific for-sale properties, today announced that it has teamed with RealPING, which connects real estate professionals with Web site visitors via a click-to-call button on the site. All Single Property Sites customers will have the option of using RealPING’s click-to-call technology on those sites, according to the announcement.

What’s your sign? Coldwell Banker launches ‘Housetrology’ quiz
Coldwell Banker Real Estate on Thursday launched a "Housetrology" quiz at the social networking site Facebook.com that allows users to explore home-style preferences. The quiz asks such questions as "Which TV show’s house would best suit you?" and "What would you see out of your dream home window?" accompanied by images and descriptions. Respondents are classified as: Victorian, Colonialista, Urbanist, Contemporarion, Ranchero, or Eclectic based on their choices.

Coldwell Banker earlier launched Facebook pages for the company’s deceased founders as a part of its "Portraits" marketing campaign (see related Inman Blog post).

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