Industry News

Where’s the ‘wow’?

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

My e-mail is filled with spam from vendors trying to sell me products or services for my real estate business that will make me rich. They often include testimonials from agents who use the product or service and are now rich. The real estate companies are almost as bad. The notes come through about the training classes, often on how to use a product or service that will make us rich yet I don't see my peers taking the classes and becoming rich. The agents who were successful before they took the classes are still successful, and the agents who were not doing so well don't suddenly become superstars. When it comes to marketing and technology I am not seeing any new products or services that wow me, or that I even want to try. I keep seeing the same kind of get-rich-quick advertising. I might be missing some good products because I can't get past the spam that contains a lot of red and yellow and looks like it was designed by Ronald McDonald, or the fact that salespeople fi...