Marketing guru rocks out to Pennywise, No Doubt

Nicole Nicolay, co-founder of Effektive Solutions, a real estate technology and marketing company, was raised in a family of Realtors. She got her start in the real estate industry as a receptionist for a San Francisco Bay Area real estate brokerage company, where her father served as managing broker. Nicolay also is a contributor to MyTechOpinion, a real estate technology blog. She will speak at Real Estate Connect in San Francisco, July 23-25, 2008. Nicolay answered a set of questions posed by Inman News: What do you see happening in the real estate market in 2008? The need for agents to become more organized and craft a well-developed marketing plan to gain exposure for themselves and their listings. What advice do you have to help real estate agents and brokers get through this market? FOCUS! Decide on your marketing strategies and stick to them! And if you are not marketing yourself and your listings online, you're missing the boat! What was your first job? Front-de...