Industry News

Social networking pays off

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(This is Part 1 of a two-part series. Read Part 2, "Which social network suits you best?") Social networking may soon overtake virtually every other source as being the most important strategy for lead generation. Have you incorporated this powerful tool into your business? What is a social network? According to Wikipedia, social networks are online communities where people can explore interests or activities that they share with others. The key point is that social networks allow participants to interact through chat rooms, instant messaging, traditional e-mail, video, video e-mail, file sharing, blogging and discussion groups. Wikipedia identifies three primary types of social networking services: 1. Directories such as former classmates 2. Means to connect with friends (Facebook, MySpace, Twitter and YouTube) 3. Recommendation systems linked to trust (LinkedIn) For example, social networks are a great way to stay in contact with family and friends, as well as you...