Localism reaches for broader user-generated content

Community-focused site branches outside of real estate

Localism, a neighborhood-focused Web site launched in beta last year by the ActiveRain online real estate network, has retooled with a new design and a plan to join together its real estate members with the general public in defining neighborhood areas and creating content around them.

Localism.com, which draws content from ActiveRain’s user base of roughly 97,000 members, works on the micro and macro scale in allowing users to search for information categorized at the state, county, city, neighborhood and community levels.