OpinionIndustry News

Online Communities: Novelty or Necessity?

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Editor's note: The Inman Community section is attracting some engaging topics and vibrant discussions. Stefan Swanepoel, CEO for the RealtyU group of companies and an author, speaker and management consultant, stirs up a lively online conversation about online real estate communities and comments -- there are already dozens of comments about his post. Congratulations to both ActiveRain and RealTown that have reached that magical six-figure membership number of 100,000 people. Add to these two frontrunners the re-engineered Inman News that now includes an online real estate community (where we are having this discussion right now) and the rapid expansion of the real estate side of LinkedIn and the evidence supports that social networking and community have officially taken hold of real estate. They are here to stay and are on the short list of major contributors to shape the residential real estate industry. Granted that some of the 100,000 participants are vendors, technol...