BrokerageIndustry News

HomePerks offers real estate rewards

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HomePerks, a company that last year launched a system for real estate professionals to offer rewards to other professionals and to consumers, has retooled its offering. The new version of the site, which has emerged from private beta testing, allows real estate agent members to feed property listings information to the site and "basically use it as a calling card of existing and previous inventory," said Brian Columbus, founder and CEO of HomePerks LLC, based in Oak Brook, Ill. The site also has added business networking components, and allows users to connect with other professionals. "In some ways it is similar to Facebook but more business-related," Columbus said. Professionals and consumers can receive free "Perks Points" from national retailers by signing up to use the site, and real estate professionals can choose to purchase more Perks Points from the company that they can, in turn, offer to other professionals and consumers. Consumers who...