Kids, startups, moving a bad mix

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

John Helm, founder and CEO of MyNewPlace.com, saw an opportunity to create a better apartment-hunting process and sparked up the Web site to help streamline the search.

MyNewPlace boasts more than 6 million apartments and homes for rent available in searches at the site. Participating properties offer cash back to consumers who find their new place on the site and move in.