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Personive exec aims to boost Web 2.0’s potential

Real Estate Connect Speaker Profile: Jack Horton

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Jack Horton is senior vice president for Personive, a company that allows individuals to register at the site to protect their privacy and manage their online personas. The online service is based on technology that verifies the attributes of an audience, captures their interests and makes their profiles portable for use by other Web sites. Horton will speak at Real Estate Connect in San Francisco on Thursday as a member of the "7 New Ideas That Will Change Real Estate" panel. He answered a set of questions posed by Inman News: What do you see happening in the real estate market in 2008? The industry is vital to our economy and now everyone knows it. The "fixers" will try to improve the "system." Unintended consequences lie ahead. What advice do you have to help real estate agents and brokers get through this market? Offer clients insight and trust -- everything else is noise. What was your first job? Installing office equipment. What ma...