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Clients can tell you how to build ‘killer’ Web site

Build it yourself, or hire experts

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Building a killer brokerage Web site is as simple as knowing who your clients are, what they want, and making it simple for them to get it. Unless they are passionate about technology, brokers may be better off hiring somebody else to build their site -- but they should be sure to hire a vendor that's not relying on an out-of-date template, and will build a site that can be scaled for growth without ditching tools like a customer relationship management platform. Brokers and vendors who serve them offered those tips and other advice Thursday at a forum moderated by 1000Watt Consulting partner Brian Boero at Real Estate Connect San Francisco. "I talk to brokerage companies all the time who are trying to figure out where to start," Boero said. "I tell them know who your customer is. It is always amazing to me that brokers haven't taken the time to do that. Even if it's just taking six of your most recent customers into a conference room and interviewing them ...