Industry NewsTechnology

‘Tech will only take you so far’ in real estate

Real estate technology roundup

Bloggers discuss Facebook-to-Facebook communication SAN FRANCISCO -- A series of real estate blogging sessions at the Real Estate Connect conference closed with a question-and-answer discussion that highlighted tech tools ranging from Facebook to WordPress. Kris Berg, broker associate for Prudential California Realty, joked that she has "signed up for everything, I just can't remember my passwords. I'm up to 10 friends on Facebook today and I got three in the last session." Facebook is a social networking site. Panelists also discussed PhotoDropper, ScribeFire and Twitterfeed, among other tech tools. Jeff Turner, president of Real Estate Shows, said technology has its limits. "Tech will only take you so far. Tech is a tool. In someone's hands who understands how to use it is great. Tech for tech's sake is not useful. I'm not convinced -- as much as I love it -- that talking about tech will take you to the next level." And Joseph Ferrara, publisher of t...