SAN FRANCISCO — Finding a niche can be a helpful differentiator for industry professionals who are deciding how and where to start in joining any of the many social networks on the Web, said panelists during a Friday session at the Real Estate Connect conference.

"You have to know what the user wants … capitalists look at consumers as if they are born to buy. The human part of you can create a relationship with your clients," said Marc Canter, CEO for Broadband Mechanics, a company that offers PeopleAggregator, a white label social networking platform.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top