BrokerageIndustry News

Niches can cut through fog of social networks

Panel: Choose quality over quantity in forging online connections

SAN FRANCISCO -- Finding a niche can be a helpful differentiator for industry professionals who are deciding how and where to start in joining any of the many social networks on the Web, said panelists during a Friday session at the Real Estate Connect conference. "You have to know what the user wants ... capitalists look at consumers as if they are born to buy. The human part of you can create a relationship with your clients," said Marc Canter, CEO for Broadband Mechanics, a company that offers PeopleAggregator, a white label social networking platform. "It is better to have a niche group of people of 50,000 rather than 5 million." Reaching out to millions isn't a complex thing to do, especially with huge networking platforms such as Facebook and MySpace connecting people across the globe, though panelists said they aren't convinced that this is the best way to pursue clients. Instead, they say that connecting with prospective clients on a more persona...