Niches can cut through fog of social networks

Panel: Choose quality over quantity in forging online connections

SAN FRANCISCO — Finding a niche can be a helpful differentiator for industry professionals who are deciding how and where to start in joining any of the many social networks on the Web, said panelists during a Friday session at the Real Estate Connect conference.

"You have to know what the user wants … capitalists look at consumers as if they are born to buy. The human part of you can create a relationship with your clients," said Marc Canter, CEO for Broadband Mechanics, a company that offers PeopleAggregator, a white label social networking platform.