Industry News

The ‘unbelievable’ business of real estate

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People who are in sales are taught to be positive at all times. There is a car salesperson at the local dealership who is always positive. When asked how things are going he will say, "Great!" or "Fantastic!" If asked some specific questions, like, "Did you sell any cars this weekend?" he will give an honest answer. If car sales are up -- or down -- for the month, he will recite the numbers. I like dealing with him, and enjoy talking to him, and I trust him. I have just learned not to ask how things are going, because the answer will always be the same: "Great!" or "Fantastic!" It is the same in the real estate industry. Some of the local offices give real estate agents a kind of pep talk, and put a positive spin on the current real estate market, which is "craptastic" in my area. I hear a lot of sad stories, too, from people who are in danger of losing their homes, and deal with sellers who are in a panic because...