The 'unbelievable' business of real estate

Realtor Notebook

EMBRACE. FOCUS. EXECUTE. Build your 2019 roadmap to success with 4,000+ real estate leaders.
Inman Connect New York | January 29 - February 1, 2019

People who are in sales are taught to be positive at all times. There is a car salesperson at the local dealership who is always positive. When asked how things are going he will say, "Great!" or "Fantastic!" If asked some specific questions, like, "Did you sell any cars this weekend?" he will give an honest answer. If car sales are up — or down — for the month, he will recite the numbers. I like dealing with him, and enjoy talking to him, and I trust him. I have just learned not to ask how things are going, because the answer will always be the same: "Great!" or "Fantastic!"