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P3 offers neighborhood videos to brokers

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Real estate brokerages in the Chicago area are flocking to a service that puts their branding on a widescreen video player that streams slick shorts about different facets of the city's neighborhoods, from restaurants and nightlife to parks, schools and hospitals. A basic version of the video player, Chicago Neighborhood Explorer, is available for free, but most Realtors are choosing to pay for a premium level of service that allows them to custom brand the player and add property videos and listings, said Peter Braun, founder and president of P3 New Media Group LLC. By contracting with advertisers who want to reach local consumers, P3 has built a library of free neighborhood videos from 5,000 hours of high-definition (HD) footage the company has shot in the Chicago area, Braun said. P3 is able to make the basic Web video player available free, because the company's ad-based model depends on putting the videos in front of many eyeballs. "Realtors are on limited bud...