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Prudential leader finds a home in real estate

Real Estate Profile: Ed Krafchow

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As the leader of Prudential CA/NV/TX Realty, Ed Krafchow knows a thing or two about hard work and perseverance. He remains at the same company he joined 25 years ago. Entering the industry as an agent, Krafchow said he got his start in the industry "for all the wrong reasons." He set out to make a little extra money for other entrepreneurial endeavors, but it didn't take him long to realize his potential in real estate. Soon he was working double-time -- 80 hours a week. He had discovered he loved the business. Krafchow moved up the ranks as manager, general manger and chief operating manager to the role of president, owner and CEO. He has served as president for a decade. Inman News has recognized Krafchow, who holds a bachelor's degree and a master's degree from the University of California, Los Angeles, as one of the industry's 100 Most Influential Real Estate Leaders. The California Association of Realtors trade group names Krafchow as one of the state's top ...