Industry NewsTechnology

Realtor.com sees search surge in some markets

Largest growth is concentrated within California, Florida

Real estate search site Realtor.com has seen a jump in online searches within dozens of market areas in July compared to the same month last year, with surges in searches within some markets that have experienced heavy foreclosure activity, like the Stockton-Lodi, Calif., area, Las Vegas and Detroit. According to data by comScore Media Metrix, a Web metrics company, the volume of traffic at Realtor.com rose 29 percent overall, time spent on the site rose 26 percent and number of page views grew 22 percent year-over-year in July, Realtor.com parent company Move Inc. reported. Searches on Realtor.com grew 140.9 percent in the Stockton-Lodi market in July 2008 compared to July 2008, according to the report, with searches growing 93.9 percent in Las Vegas; 86.3 percent in Riverside-San Bernardino, Calif.; 73.6 percent in Oakland, Calif.; 71.4 percent in San Jose, Calif.; 69.5 percent in Fort Myers-Cape Coral, Fla.; 66.2 percent in Naples, Fla.; 65 percent in Sacramento, Calif.; 62.8 ...