Industry NewsTechnology

Woopra is in demand

Part 2: Web analytics hit real estate

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Editor's note: In this three-part series, Inman News takes a look at how real estate professionals can use Web analytics tools to optimize their sites, learn more about online visitors, and increase traffic. Read Part 1: "Don't send listings into the void," and Part 3: "RE/MAX gets a boost from Google." One of the best-known tools for gathering Web site metrics is Google Analytics. But competitors such as Visistat and Woopra are targeting real estate professionals, saying they can provide more sophisticated analysis in an easier-to-use format. Woopra's founder and CEO John Pozadzides said that three months after launching, the company had more than 25,000 users and was monitoring 40 million page views a day. "We've had a ridiculous adoption of our service, with thousands of people waiting in our queue for us to approve them," Pozadzides said. Woopra is approving new users in batches as it adds new server capacity, with waiting time ranging fro...